Professionals of Search Engine Optimization always ask one common question from all their clients that “What is the reason behind the difference between the title of web page that has been entered by them and that which appears in the search engine results?” This query has been recently resolved in the Google webmasters video by Google’s Matt Cutts, where the actual process of decision making has been discussed of deciding the title to be displayed in search results. Here is the analysis of the same-
Short Length of the Title
The primary focus of our best website design company in Delhi is given to the short length of the title to be displayed. A title with short length has more chances to get selected by Google for being displayed. The titles with sufficiently long length that continue beyond the visible range, usually fail to offer a complete overview of the page. In this situation, it is usual for Google to select the alternative options. By taking into consideration the space within which characters are completely visible in the SERPs, a character limit that has been decided is of around 50 to 60 which are ideally fit for any title to be displayed in the search engines.
Title Should be Descriptive
The other criterion by which Google makes the judgement regarding worthiness of the title is how efficiently it describes the web page and the website too, of which it is a part. This is the actual requirement and is a real challenge for our website design company in Delhi. In order to offer an inclusive description that too within a short title is a great trick that everyone cannot master at all.
The reason behind using this criterion by our website design company in Laxmi Nagar is to allow the viewer to get his or her search query easily and quickly resolved through a visit to web page of the site with descriptive title matching to the exact requirements. From the business point of view, title offering adequate description raises the relevancy of the clicks and thus resulting in a low bounce rate.
Title Should Be Relevant to the Query
The content of a website is especially designed as a great solution for meeting the requirement of a client by our best website design company in Delhi. It is the reason behind that the relevancy of the key phrases or keywords has great importance in deciding the quality of it.
The title must be able to make justice in portraying the relevancy. In case, the content of the website of your company’s web page depicts regarding its experience in the relevant industry, it is usual that it will definitely appear in the results of searches done for the experienced providers in the special industry. It will be very beneficial for the user when the title of web page mentions regarding the rich experience of them. Thus, such title may also increase the chances for the links being clicked.
LST Infotech is a quality SEO provider in NCR. We are well known for offering genuine SEO services with guarantee of assured SEO results. We have good history of achieving great SEO rankings on search engines for websites.